On a drive across America, I was struck by a simple, undeniable truth: there are billboards everywhere—and not a single one of them had The Face on it. Mile after mile of towering ads, shouting their messages into the sky. Injury lawyers. Used-car salesmen. Breastaurants. Avant-garde art installations disguised as ads. Religious proclamations. Political pleas. Tech giants. Even the Bay Area AI companies getting in their two cents. Every niche, every need, every noise of American life plastered 40 feet tall. So I thought: why shouldn’t The Face join them? Loosely inspired by these untold millions of ubiquitous roadside advertisements, this collection imagines The Face taking over the highways—noble, ridiculous, iconic, absurd—occupying the same loud visual space as everything else clamoring for attention. It’s a celebration of spectacle, a wink at consumer culture, and a reminder that if you’re going to shout into the void, you might as well do it from a billboard.